A company is often founded to solve a problem in society or fulfil a specific need, its purpose leads it.
Often, however, this purpose is lost or you forget why the company existed in the first place. Sometimes the original purpose, the WHY, has diminished or it’s not up to date anymore. You may have lost the connection between why the company exists and WHAT the company does. You may focus too much on just numbers and processes and short-term financial gains start leading the company. The business is disconnected from the surrounding society and the greater purpose.
However, every company has a WHY, a fundamental reason for its business. By defining it as the shared value that the organisation creates in society, makes the WHY responsible.
As an example, a forest company’s responsible WHY could be to make products out of wood to reduce the use of fossil raw materials so that the global carbon footprint is decreased. A law firm’s responsible WHY could be to work with clients in a way that shapes the common business environment to serve society better.
Read here HOW you make your corporate responsibility real.