Built-in responsibility means that the business is Responsible by Design.
When responsibility is integrated into the business, the organisation becomes Responsible by Design. Its positive impact in society increases and it understands the wider consequence of its operations. It gives work a purpose and it moves people to do better – people thrive by understanding WHY they are doing the right things, and how it adds shared value, and supports success. This in turn improves the company’s operations and makes it financially more profitable.
A company’s responsible purpose, when clearly defined, builds a strong foundation – it becomes the business’ DNA. The company understands its core task in society, its WHY, and it knows better how to accomplish this task in the right way. The WHY explains to the organisation and its employees who or what they primarily should care about, allowing everyone to understand how their work is connected to the greater purpose. When employees understand WHY their job is important, they start caring more and valuing their work. When you care, you also take responsibility.
In WhyCo’s vision corporate responsibility can be found in everything a business does and says. Responsibility by Design is a powerful tool to inspire people to take their companies in powerful, meaningful directions, and to move society forward.
Read here about WHAT it means when business has a responsible purpose that is greater than itself.